1. What is AdMob?
a) A social media platform
b) A mobile advertising platform
c) A music streaming service
d) A gaming platform
Answer: b) A mobile advertising platform
2. Who owns AdMob?
a) Google
b) Facebook
c) Amazon
d) Twitter
Answer: a) Google
3. Which year was AdMob founded?
a) 2004
b) 2006
c) 2008
d) 2010
Answer: c) 2008
4. What type of advertisements does AdMob primarily serve?
a) TV advertisements
b) Print advertisements
c) Online advertisements
d) Mobile advertisements
Answer: d) Mobile advertisements
5. In which programming language are AdMob ads typically coded?
a) HTML
b) Java
c) Python
d) JavaScript
Answer: d) JavaScript
6. What is the main revenue model for AdMob?
a) Subscription-based
b) Freemium
c) Pay-per-click (PPC) or cost-per-click (CPC)
d) Pay-per-view (PPV) or cost-per-thousand (CPM)
Answer: d) Pay-per-view (PPV) or cost-per-thousand (CPM)
7. Which of the following platforms does AdMob primarily target?
a) Desktop computers
b) Smartphones and tablets
c) Smart TVs
d) Gaming consoles
Answer: b) Smartphones and tablets
8. Which Google product is integrated with AdMob to provide analytics and insights?
a) Google Analytics
b) Google Ads
c) Google Drive
d) Google Maps
Answer: a) Google Analytics
9. What is an AdMob ad unit?
a) The amount of money earned from an advertisement
b) A specific type or format of advertisement
c) The geographical location where an advertisement is shown
d) The duration for which an advertisement is displayed
Answer: b) A specific type or format of advertisement
10. What is the minimum payout threshold for AdMob earnings?
a) $10
b) $50
c) $100
d) $200
Answer: c) $100
11. What is an interstitial ad in AdMob?
a) A small banner ad
b) A video ad that plays before the content
c) An ad that appears between content pages
d) An ad that appears at the bottom of the screen
Answer: c) An ad that appears between content pages
12. Which targeting options are available for advertisers on AdMob?
a) Age, gender, and location
b) Operating system and device type
c) Interests and behavior
d) All of the above
Answer: d) All of the above
13. What is the purpose of mediation in AdMob?
a) To optimize ad placement on a website
b) To manage multiple ad networks and maximize fill rates
c) To track user engagement with advertisements
d) To create custom ad creatives
Answer: b) To manage multiple ad networks and maximize fill rates
14. What is the AdMob App ID used for?
a) To identify the developer of an app
b) To track app installations
c) To authenticate the app with the AdMob server
d) To display targeted advertisements
Answer: c) To authenticate the app with the AdMob server
15. What is the role of the AdMob SDK (Software Development Kit)?
a) To create advertisements
b) To manage user accounts
c) To serve advertisements in mobile apps
d) To analyze website traffic
Answer: c) To serve advertisements in mobile apps
16. What is the difference between Rewarded and Non-Rewarded ads in AdMob?
a) Rewarded ads provide in-app rewards to users, while non-rewarded ads do not.
b) Non-rewarded ads provide in-app rewards to users, while rewarded ads do not.
c) Rewarded ads are only shown to premium users, while non-rewarded ads are shown to all users.
d) Non-rewarded ads generate higher revenue for developers compared to rewarded ads.
Answer: a) Rewarded ads provide in-app rewards to users, while non-rewarded ads do not.
17. What is the AdMob Network Report used for?
a) To track user interactions with advertisements
b) To monitor the performance of ad campaigns
c) To manage payments and earnings
d) To analyze audience demographics
Answer: b) To monitor the performance of ad campaigns
18. Which ad format allows users to interact with an ad directly within the app?
a) Banner ads
b) Interstitial ads
c) Video ads
d) Native ads
Answer: d) Native ads
19. What is an AdMob impression?
a) The act of clicking on an advertisement
b) The act of viewing an advertisement
c) The amount of money earned from an advertisement
d) The duration for which an advertisement is displayed
Answer: b) The act of viewing an advertisement
20. What is the primary goal of AdMob for publishers?
a) To create engaging content
b) To maximize revenue from advertisements
c) To increase app downloads
d) To improve user experience
Answer: b) To maximize revenue from advertisements
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